RETYRA AB is led by a core team combining industrial operations, site delivery, commercial development, industrial architecture, and board-level strategic oversight. The project is built on structured industrial development experience, phased qualification, and preparation for build-to-operate execution.
CEO
Leads the company's build-up toward operational readiness, with responsibility for execution, organisation, and industrial delivery. 35 years scaling operations and service businesses with resource and personnel and budget responsibility including the entire Norwegian Air Force, Waba/Smart Retur, Adecco transport/logistics, and Barona recruitment.
Overall legal and administrative responsibilities for personnel and budgets. Assumes factory and site responsibility from Commercial Operations Date (COD).
Site & Build Director
Leads site development, local implementation, permitting coordination, and factory build preparation, and society liaise in Billingsfors.
Contact for Swedish funding applications and authorities. Handover of factory and site responsibility to CEO upon COD.
Commercial Director
Leads product quality specification, feedstock allocation, offtake sales and distribution, and commercial market development, with responsibility for securing industrial counterparties and building predictable input and output flows.
20+ years in chemical and materials flows and lead of pyrolysis R&D projects with Borealis.
Business Development Director
Leads industrial architecture, business development and the structured progression from concept to investment-ready industrial project and growth pathways. 20 years of industrial transformation, innovation and growth projects for Equinor, Statkraft, AGA/Linde, Circle K, British Telecom, TINE + 30 more.
Chair of the Board of Directors
Provides board leadership. Background includes construction, recycling, and energy-related industrial development, including work linked to scaling waste-to-value and clean-fuel initiatives. Lead development of Depo Solutions pyrolysis to Clean Diesel and participation in TreaSource EU Horizon pyrolysis project with 17 partners across borders.
The team is structured around the core disciplines required to establish a circular industrial plant.
This matches the broader RETYRA approach: secure stakeholders, validate the business model, and move to build-ready execution through phased qualification before full capital deployment.
Feedstock, offtake, technology, and regional industrial collaboration.
Billingsfors factory development, local integration, and implementation.
Equity, co-investment, debt, grants, guarantees, and strategic capital dialogue.
Industrial transition, circular value chains, and local development opportunities.
RETYRA AB is developing its factory in Billingsfors, Bengtsfors Municipality, Sweden. The site and project have been prepared as a modular and scalable industrial setup for tyre recovery and circular raw material production.
Leadership Team